Thursday, April 8, 2010



Educating Real Estate Professionals in Energy Efficiency


Buildings are responsible for at least 40% of energy use in most countries. These figures are rising as construction booms in countries like China and India. So it is important that we act now since we can make major contributions is to tackling energy use and climate change by using existing technologies.

What is meant by energy efficiencies in commercial office buildings?
Energy Efficiency involves reducing energy consumption to acceptable levels of comfort, air quality and other occupancy requirements including the energy used in manufacturing building materials and in construction.


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The need for improved energy efficiency presents risks and opportunities for many organizations involved in the construction and real estate management industry. So how can building owners and real estate management firms combine their relationships to address energy consumption and related environmental concerns?

We can start with educating the people at the top, the decision makers. That means the owners who can fund the investment and the corporate executives who can approve the specific energy saving projects. We need to find ways that we can inform and arm the decision makers with the necessary information so they can make an educated decision.


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More and more I see commercial real estate organizations employing the services of an Energy Consultant (EC). Not long ago you might see an EC involved in a large renovation project, however, once the project was complete, the EC would move on to another client.

The past few years I have seen medium and even small property management firms hire a full time EC that not only participates in current building project management but also works closely with the property manager and engineer to make sure the building's hvac, lighting and other major energy consuming equipment is operating at peak efficiency.


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For most properties it is not difficult to justify this position since measurement of energy savings is part of the job description. In addition, I have seen the increase in the number of building engineers completing educational classes designed specifically towards energy efficiencies that focus on the mechanical equipment as well as the overall operations of an office building.

This is a "crawl before you can walk" type of situation. As we all become more informed and knowledgeable in how to reduce energy consumption, more and more energy saving projects will be accomplished. Although this is not a new topic, there are plenty of commercial property managers getting educated and in the "LEED" program sponsored by the United States Green Building Council (usgbc.org).

Thursday, March 18, 2010

Real Estate Online

Prior to the real estate bubble burst it was amazing to pick up a newspaper and see that there could be as many as 10 articles throughout the newspaper on the topic of real estate. Everyone was trying to buy, sell, or flip a home. First time buyers were buying houses with no money down, and not even proof of income to pay back the loan.

Those loans as you know were bundled together with hundreds of other mortgages, then sold and traded by Wall Street.Today, the industry is not breaking any speed records, and there are fewer articles on the topic than before the crash, but those articles are starting to come back now, and real estate buyers which have been holding off until the market returned, are now back in the market looking to steal a good deal. Perhaps, this is why so many people are searching topics that have to do with the buying a property.

When writing general articles about the industry for the public, it makes sense to go to the Local Board of Realtors Website and get all the statistics about the slow rebound in the market. People want to know how things are going and how far off the bottom we have come. Not only do they want statistics, but they want interviews of Realtors and real estate professionals who can vouch for the data.

If you are an online article writer this would be a good time to start preparing articles that have to do with real estate. I hope you will please consider all this.Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes that before you write an article that you should do your home work and call around to all the experts in your area, using your phone of course; Phone Service.

Note: All of Lance Winslow's articles are written by him, not by Automated Software, any Computer Program, or Artificially Intelligent Software. None of his articles are outsourced, PLR Content or written by ghost writers. Lance Winslow believes those who use these strategies lack integrity and mislead the reader.

Indeed, those who use such cheating tools, crutches, and tricks of the trade may even be breaking the law by misleading the consumer and misrepresenting themselves in online marketing, which he finds completely unacceptable.